Spindler is replaced by Gil Amelio, another bland corporate suit. Apple posts staggering $740 million Q2 loss.Apple considers increasing licensing fees. Company lays off 4,100 workers.
Technologists get so caught up in the bits and bytes that they forget why people use computers at all. Apple has been a victim of the success of the Macintosh. It made an overcommitment to across-the-board backward compatibility and is suffering from a severe lack of vision. Success has blinded management to more radical alternatives. It never rethinks the whole proposition. Throw out the old and clumsy desktop, along with its operating-system-and-applications paradigm, and go for true task centered design.
that can give Apple yet another technological edge. Such technologies include integrated full-text search in the OS, remote diagnostics by phone, Net-oriented automatic software upgrades, and a better / faster / more robust file system.Listen to the great cry that has gone up from the software development and end-user community.
Online VRML, MIDI development, and 3 - D graphics acceleration all rocketed past Apple; many of the most innovative advancements on the Web need to be experienced on a Windows machine to be fully appreciated. As a longtime user of the Mac and an early and vocal fan of its simplicity and power, I find it all a bit sad.
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