SINGAPORE – When Ms X.Y. Wu tuned in to a live stream on Facebook in February, an Italian leather bag caught her eye. She subsequently placed an order for the $749 item after a promoter said the bag would be delivered in about a month.
Besides the Buti Pelletterie bag, she had also ordered another bag on Jan 20. When the $399 Pratesi Firenze bag arrived last week, its quality was disappointing, Ms Wu said. It added that the complaints involve customers not receiving orders within the committed delivery period, incomplete deliveries, delay in receiving refunds, and defective or incorrect products.
Mdada, founded in September 2020, is a Singapore-based company that uses Facebook’s live stream to sell products ranging from skincare to luxury bags. It made headlines a year after its founding for drawing in $3.9 million in sales in two months, in part due to– local actress Michelle Chia, Thai-Chinese actor-host Pornsak Prajakwit and local celebrity hairstylist Addy Lee.
Attributing most of the late deliveries to supply chain issues, she said: “As manufacturers and suppliers regain pre-pandemic operational capacities, the huge volume of orders Mdada received has resulted in slower fulfilment.To help fulfil orders more quickly, Chia said Mdada is working closely with “partners from various countries on the line-side delivery”.
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