telling the interviewer she is wearing the brand. “It’s Valentino, baby,” she told the interviewer. That mention resulted in a media value of $496,800, an engagement rate of 1,945.4 percent and a reach of 1.4 million.
Overall, Chanel, Gucci and Versace generated the most media value on the night, whether the celebrities were promoting their outfits with words, or pictures. WeArisma said the Lagerfeld theme was a significant driver for the Chanel brand, resulting in a “remarkable surge” in mentions and media value. The brand witnessed a 20,210 percent increase in mentions, and a 52,315.1 percent increase in media value compared to the previous year.
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