Finke died nearly seven months ago at the age of 68, and Deadline—whichto the company now known as Penske Media Corporation in 2009 and then stepped away from in late 2013—has evolved into the type of conventional trade publication its founder aimed to supplant. Not only is Deadline no longer the anti-—it’s now a sister title to those publications, which have been transformed from moribund, jargon-filled industry sheets into reading material that a more general audience can appreciate.
But in reality, he said, the two factions were much farther apart on an array of issues than the AMPTP’s statement suggested. To getside out, WGA leadership didn’t go to Deadline , but instead emailed members a spreadsheet listing all of the union’s proposals and how the studios had responded to each one. Writers then screenshotted parts of the spreadsheet and tweeted images of the document far and wide. Leight’s tweet, for one, got more than a thousand retweets and more than 500,000 views.
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