If your algorithm is anything like mine, you’ve probably heard that Matty Healy, the frontman for the 1975, and Taylor Swift, no introduction necessary, are dating. Allegedly!
As the rumor crept from my social feeds into my group chats, the discussion has centered around one thing: Is this actually true? As someone who works in comms, albeit a very different type, I have a bit of a Reputation for talking ad nauseam about which celebrity couples are real and which are PR relations-ships. Because let’s get one thing out of the way: Celebrity PR relationships have been around as long as celebrities have existed.
I, for one, think celeb PR relationships are fun, strategic, and nothing to get upset over, but I don’t think you’re here to hear my #Slatepitch about why we should embrace fauxmances. You’re here to understand whether Taylor Swift is really entering her Matty Healy era, or if this is simply another example of publicist extraordinaire Tree Paine working overtime.
For Matty Healy, it’s obvious. Love her or hate her, Taylor is arguably the most famous celebrity on the planet right now. She is breaking records as the the most streamed artist on Spotify after selling the most tickets ever by an artist in a single day for a 20-city, 52-date U.S. stadium tour. Videos of said tour are everywhere. She has recently landed a record 10 albums on the Billboard 200 chart.
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