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AI Decision-Making In Hollywood Is Already Here, Now What?

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Chat bots and AI-generated videos show the possibility of the tech. But more insidious are the black box algorithms that decide what's popular — directly influencing which stories to tell and how. In the non-fiction space, the stakes are dire.

On social media, TikTokers are rewarded with massive views for tailoring content to an algorithm that is meticulously designed to trigger dopamine release.

In Hollywood, producers are rewarded with lucrative film deals for developing projects that feed the black box AI at studios and streaming platforms, which keep valuable viewership data insights to themselves. That viewership data is built via feedback loops created by recommendation engines reinforced by the very viewer behaviors they shape in the first place.

 

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