The new host of the Late Late Show could be set to land RTE a major cash boost – before they’ve even been announced.
“Partnering with RTÉ’s flagship family TV programme and Ireland’s favourite talk-show is in keeping with the leading car marque’s national profile and popularity. Meanwhile, RTE's longest-running soap, Fair City, is struggling to find a new sponsor for the first time in nine years. Fair City is advertising a new sponsorship deal after Chill Insurance did not renew its contract with the station.
“Now into its 34th year, the award-winning drama is watched by over 300,000 adults per episode on television reaching over 1.2 million adults each week. Family and community have always been at the heart of Fair City with storylines reflecting the values and mores of community life across Ireland, making it hugely popular with viewers.
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