CEO Cedric Dufour is a relative newcomer to the entertainment industry, having previously worked as Rakuten’s e-commerce managing director for Europe. But Dufour has settled quickly into his new post since taking it up eighteen months ago, ascertaining the lay of the land as well as its inherent contradictions.
Not yet. But clearly, there is a profusion of content, and there will be a big difference between the platforms. In our case, our priority is quality of content rather than quantity. So in terms of channels, we are distributing around 500 channels throughout the 43 countries we are operating in. We could do 1500 but the idea is to select the right channels, the good content, and that’s our differentiation compared to other platforms.
Why has Rakuten chosen this more localized approach, especially when compared to someone like Amazon, which also began life as an internet retailer before moving into content.
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