Digital media and entertainment company NGLmitú, the result of a merger last year between NGL Collective and mitú, have launched the new Latino-focused streaming platform mitúTV. Targeting bilingual and English dominant U.S. Latinos, the service also announced three new shows: “Three Gs in a Pod,” hosted by Erik Rivera, Sasha Merci and Jesus Sepulveda; “Girl, Let Me Tell You,” hosted by Jessica Flores, Ivana Rojas and Glorelys Mora; and the game show “Spill the Chisme.
Chitel noted that mitú had already been producing a lot of content for the ‘new generation Latino’ market, “which we’re now going to be producing together, all available in one easy spot to get all your in-culture, Latino content over the top.” In explaining its target in a competitive landscape that also includes Fuse Media, Chitel notes that Fuse is focused more on a multicultural audience, “while we’re very exclusively focused on being Latino. And the end of the day, everyone knows there’s a zillion choices out there. We’re in competition with everyone. Not just things that are Latino, but people have limited time, limited attention spans.