Good news — Nvidia has just lowered the price of its best graphics card. There are some caveats, though. The price adjustment for the RTX 4090 is only happening in Europe, and only the Founders Edition GPU is affected.
A lot can be said about the RTX 4090, but most people wouldn’t exactly call it cheap — it launched with a $1,600 starting price in the U.S. Europe had it worse from the get-go, because the GPU started out at a whopping 1,950 euros. Due to the weakening of the U.S. dollar, the price has steadily been dropping ever since.
Related Videos Price cuts are always nice, especially when you consider Nvidia’s typically outrageous pricing strategy. However, it’s hard not to note that Nvidia is merely following in the footsteps of its board partners. Non-Founders Edition GPUs are already significantly cheaper in Europe. Palit leads the way here, offering RTX 4090s at 1,670 euros.