In the 21 years since its founding, Wasserman has grown well beyond its roots in sports talent representation, branching out into music and entertainment and into working with brands and sports properties like leagues and teams. Now the powerhouse agency has a new offshoot: Wasserman Ventures.
Among the areas of particular interest at the outset are artificial intelligence, technology around the fan experience, and new leagues and special events. The division’s first investment, set to be announced on Thursday, is in just such an upstart: the Circuit Racing International Tour, a cycling series founded by professional racer and Wasserman client Justin Williams. With Wasserman’s backing, the tour plans to host three races this year at mainstream sports venues.
He adds, “We’re not hoping to get in and get out quickly on these—the idea is being in them for a few years and helping them grow.”launched WME Ventures
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