that"vulgar, offensive messages" about his colleagues that were unearthed in the Dominion Voting Systems lawsuit had contributed to his ouster. Whatever the case, Carlson's absence in the 8 p.m. hour could open the door for Fox News to attract the type of advertisers that have been missing from the primetime slot, analysts said.
Direct response ads are spots that ask viewers to contact the company to order a product, such as by calling a toll-free number or ordering a product from a website featured in the ad.
to industry publication TVRev. My Pillow had the second-largest number of ads on the show after Fox News/Fox Nation, the site found.Direct advertising was called out as"softer" in Fox Corp.'s most recent earnings call, an issue the company said had hurt its news division. The double-whammy of weaker direct marketing advertising and greater pressure on affiliate fees may make a switch to a less controversy-prone anchor more appetizing, as it could help lure back marketers with deeper pockets.
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