Universal told FOX Business that its "success has been, in part, due to embracing new technology and putting it to work for our artists–as we have been doing with our own innovation around AI for some time already."
Still, "the training of generative AI using our artists’ music as well as the availability of infringing content created with generative AI on DSPs [demand side platforms], begs the question as to which side of history all stakeholders in the music ecosystem want to be on," UMG said. "The side of artists, fans and human creative expression, or on the side of deep fakes, fraud and denying artists their due compensation.
However, Legend noted that the one thing AI can't do is connect with audiences in the same way as artists can. "What makes you fall in love with a song? What makes you fall in love with an artist? And a lot of it is a personal connection," he said.are buying tickets to her concert because they connect to her as an individual.
"She's writing a song that they feel like relates to their lives and it makes them want to go experience the joy of being in a stadium with a bunch of other people that feel the same way. AI can't really do that, and I think that'll be job protection for us," Legend laughed. Markets
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