Wedding photography is arguably one of the most important parts of a wedding, of course . But at the end of the day when the music stops, the cake is eaten, and the honeymoon begins, the photos are what helps our couples relive the magic of their wedding day. This is why it’s important that you know how to make a wedding photo album your clients will love.
Some photographers are experts at the upsell — they make a ton of profit after the wedding by selling prints, albums, and other products. For me, it works better to have my clients select a bigger all-inclusive package from the beginning. Then, designing a wedding album is simply part of my workflow and I know my couples will have something tangible after the wedding day.
You’ll want to see a physical example so that you can see it and feel it. Similarly, when at all possible you’ll want your couples to be able to see it and feel it too. You know your wedding album choice is the right one if your couples want one and don’t hesitate to order it.Many of the wedding album vendors are compatible with album design software. I use SmartAlbums, but there are a ton of other companies out there.
It continues when you’re culling and editing photos. You can rank or label your favorite images or the ones that help tell the complete story of the day. Then, when you import the photos into your design software, you can filter them to the most likely candidates to end up in the album and start there with your design. I choose the initial photos for the albums for my couples because they’ll either be paralyzed by all the decisions or want every photo in there when sometimes less is more.
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