, the celebrity endorsements appear to be an attempt to market the unpopular service, users speculated.Insider
However, the posthumous Twitter Blue badges may run afoul of laws protecting consumers from false endorsements. In California's, any person who uses a deceased personality's name, voice, signature, or likeness — in any manner — for purposes of advertising or selling products, goods, or services, without consent from the person is liable for $750 or the amount of actual damages sustained, whichever is greater.
"Considering that the blue check states that someone is subscribed to twitter blue and paying for a product, falsely adding that to large accounts may constitute a deceptive trade practice," Alejandra Caraballo, a clinical instructor at Harvard Law Cyberlaw Clinic, , adding:"Anyone given this without their approval could have grounds to bring a false endorsement claim. That would be separate from a FTC investigation over deceptive trade practices."to Insider's request for comment. Musk did not immediately respond to Insider's requests for comment.Subscribe to push notifications
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