Apple's New Classical Music App Ignores Most of the World

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It can't be all Beethoven and Mozart. It's the responsibility of the brands who are now virtually in charge of all music distribution–Apple, Spotify, and YouTube–to take a harder look at classical music traditions outside the Western canon. 📷: Apple

“You're talking about 1,000 years of music, all under kind of one genre title,” says composer David Ludwig, Julliard’s director of music. “You're talking about Gregorian chant, you're talking about opera, you're talking about works by living composers, something one of my composition students wrote yesterday.”

Aside from the issue of labeling all music of the West under the same “classical” blanket, Ludwig and Esmail agree that the term is also too dismissive of music from other nations. Both composers have infused Western classical and other traditional styles into their compositions, and both don't see any particular tradition as superior to another.

These song titles are often longer, with various ways of dating each piece in a composer’s life . After years of fiddling, even Apple engineers couldn’t fit all the extra metadata needed to properly display Western classical music in the Apple Music app, hence this spinoff. And it works. For fans of European music of the past 1,000 years, Apple Music Classical makes finding and listening to favorite Western classical composers simple.

“You are searching for the composer, the performer, the name of the piece. You know, it’s the metadata, right?”Yet, in not hiring experts or classifying and including other classical music that could also use such bespoke visual treatment and ease of access, Apple has missed out on countless potential new listeners. Anyone who has studied music from outside the West can tell you this metadata issue extends to dozens of classical music and their performers.

 

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