MIPTV organizer RX France tried to put on a brave face, announcing a jump in attendance for this year’s market, with 5,650 delegates, 5,510 attending in person, up 1,000 from last year, when the group held its first post-pandemic event. But that’s barely half the number that made the trip to Cannes for MIPTV 2019, which had 9,500 official registrations. And 2019 was no high-water mark.
The market worked best in the time when the U.S. studios needed a place to present and sell their big scripted series — fromto international buyers, mainly free-to-air commercial networks such as Germany’s RTL, France’s TF1 and Britain’s ITV, and where the super indies could roll out their new non-scripted formats — from the— aiming to land big commissions with both U.S. and international networks.
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