Malls turn to rollerskating pop-ups, haunted houses to boost traffic as anchor tenants disappear

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Pop\u002Dup rollerskating and haunted houses are some of the many ideas mall owners are testing to boost traffic. Find out more.

The owners of department stores and other anchor tenants, which typically occupy five to 10 times the square footage of a regular tenant, watched the aisles become increasingly empty as the likes of Amazon.com Inc. and Shopify Inc. grabbed market share. E-commerce proved to be too formidable for some companies, such as Target and Sears, Roebuck and Co., the latter of which began shuttering Canadian locations in 2017, he said.

with its own website featuring products from retailers in the REIT’s shopping centres, including Dufferin Mall in Toronto, Sunridge Mall in Calgary, and Kildonan Place in Winnipeg. The service offers pickup options and free delivery.E-commerce may have brought growing pains for the retail sector, but it’s been a positive for consumers and made shopping much easier, Charles de Brabant, executive director at McGill University’s Bensadoun School of Retail Management.

Before the pandemic, landlords were bent on committing retailers to years-long leases. But now that the industry is “in total transformational change,”That’s why O’Brien sees SUSO as the perfect win-win solution for both himself and malls. While the mall’s leasing department seeks out long-term tenants for the empty spaces, his travelling rollerskating company can glide in for a few months at a time and either pay rent or share a portion of sales.

From robots guiding customers around stores in Asia, to centres strictly designed for health care and well-being in the United States, shopping mall owners have experimented with different concepts throughout the 25 years he’s been in the industry, Minakakis said. Cuts in operational hours aren’t the only sign of the times. As trendy entertainment concepts appear and quickly disappear from shopping malls, Minakakis thinks the true future of malls may lie just beyond their doors, on the surrounding land.

Building homes close to mall entrances is designed to make in-store shopping as convenient as possible for residents, thereby driving traffic. But Minakakis said it’s still too early predict how much those efforts will actually improve mall sales in a post-pandemic retail environment.

 

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