Warner Bros. Discovery today finally detailed the next generation of the combined companies’ streaming service, combining thousands of shows and movies under one roof. The reimagined service is named, simply, Max. It’ll be available in the North America on May 23, in Latin America in the fall, and in Europe in early 2024.
Related Legacy HBO Max apps will automatically update to the new Max on some platforms on May 23. But some will require a new download. And Discovery+ will continue to exist in its current form.The goal, said JB Perrette, CEO and president of global streaming and games for Warner Bros. Discovery, is to make it easier for consumers to find what they want to watch amongst a sea of streaming services. And it’ll all be available for a single price.
The newly combined services will increase engagement, enhance retention, strengthen performance, and optimize monetization, Bloys said. On HBO Max, he said, three-quarters of the viewership comes only from the homescreen. On Discovery+, the majority of viewership comes from elsewhere on the app. “People find and enjoy a ton more content on Discovery Plus,” Bloys said.
The sign-in process also will be easier, and the downloads feature, and the whole thing is improved to actually get you into your show or movie quicker — some 20 or 30 percent water, Bloys said.