Her life may be going 100 miles an hour, but Perrie Edwards is keeping up with it all. Over the past few years, a lot has changed for the star. In between Little Mix’s hiatus and final tour, she’s been busy working on her fashion label Disora, becoming a mum, getting engaged, and plugging away behind the scenes with her solo career.
Disora – described as ‘Effortless, everyday wear’ – wasn’t an overnight project. First teasing the brand in late 2020, Perrie worked away behind the scenes to finally launch her passion project in October 2021. Years in the making, the luxury‘We’re kind of running with the whole activewear, shapewear vibe with the collections at the moment,’ says Perrie. ‘The last drop we did was activewear, and it just worked – I loved it. The thing is, I’m not necessarily a gym girl.
‘Plus, a lot of the girls were asking to keep some bits,’ she adds excitedly, laughing ‘You always know it’s good if you’re on set and want to keep it.’ The first launch – and indeed, the collections since – have all sold out, with Perrie sharing that their customer service team had ‘never worked with a brand who’s had so many amazing comments.’ But despite the clear support, there was one let-down…
Excellent interview by Charlotte Roberts 👌Well done GraziaUK.
🥺🥺🥺🥺
QUEEN 👑✨💫
mother !
Is there gonna be a video for this interview?🥹
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