. Even the metaverse — the other “next big thing” Silicon Valley’s been pitching in recent years — has thus far proven underwhelming.
“We’ve been through various hype cycles before, not only with AI but other kinds of technological innovations,” said David Gunkel, a professor of media studies at Northern Illinois University who focuses on the ethics of emerging technologies. “And so the smart thinking is always to be careful about how much prognostication you make about radically changing anything, because in some cases that doesn’t happen.
“That doesn’t mean that AI will never be able to produce a truly funny sitcom script or a masterfully moving film score,” she said. “But it will have to be a different kind of AI. We’re not there yet, and I don’t think we will be soon. In my opinion, anyone who claims to know when and how that will happen is engaging in either deception or wishful thinking.”
“You don’t think … we’re just churning through these fake trends until interest rates go up?” asked his interviewer, former New York Times media columnist Ben Smith. Webb ponders a world in which artificial intelligence programs are used to mass-produce many different versions of a single TV pilot, either to focus-test them before release or to show different ones to different viewers after.
Tell me about AI that can call an ambulance, tell me about AI that can detect bombs and terrorists, tell me about AI that can do something useful. Hollywood isn't that important.
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