Coco & Clair Clair’s hushed progressive pop, now an integral sound of the internet, all started with a tweet. One like, then a DM. Nearly 10 years ago, proactive Twitter users Taylor Nave and Claire Toothill bonded face-to-face over Drake’s “Marvins Room” at a party, screaming the lyrics while wandering down an empty Atlanta street at 2am.
“She’s not me 24/7, but she is an extension of me. I get to act out like the most confident, brave, strong version of myself.”What started as online friendship has skyrocketed the duo to tangible stardom. Sprinkled with the playful glitz of Spears’ heyday from the start, Coco & Clair Clair crystallizes amid a lush fleet of beats and sickeningly clever, deceptively simple bars via their November debut LP,.
South by Southwest finds Coco & Clair Clair sandwiched between their first-ever European tour and a monthlong stateside run. Their busy Fest week wraps with placement onThough tirelessly grateful for the digital community of listeners, the duo still maintains concerns about being looped into the reductive TikTok genre.
Despite the party girl princess buzzwords they’ve been linked to, the Atlanta natives present their boastful comedy and inflated egos with serious intent. As an outlet, Coco & Clair Clair equates to shy girl catharsis. “She’s not me 24/7, but she is an extension of me,” Nave shares of her musical persona, Coco. “I get to act out like the most confident, brave, strong version of myself.”
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