Valley Music and Arts Festival taking place over two consecutive weekends, April 14 to 16 and April 21 to 23, in Indio, California., Carrera will be the only featured eyewear brand on the festival grounds; present with a partner tent to connect and engage with thousands of festivalgoers while offering an immersive brand experience, including a sunglasses try-on station, and the new Carrera Woman collection, the Italian eyewear brand’s debut women’s-centered offering.
Officially launching April 2023 exclusively in the U.S. and Canada, the 13-model collection is characterized by distinctive design elements coming from the Carrera brand heritage, from the iconic C logo at the temples to the metal trim on the frame fronts. The assortment is comprised of six new optical frames and seven new sunglass styles, and while the brand has had unisex styles, this new collection adds a new feminine dimension to the brand’s three existing product families.
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