The past year has seen the K-pop industry expanding into everything from ETFs to Broadway, and today, March 15, marks its leap into the comic and graphic novel world: Top grouphas teamed up with Z2 Comics alongside Universal Music Group and its Korean label SM Entertainment for “NCT 127: Limitless,” an original graphic novel from the act to mark the first officially licensed K-pop print comic.
“The night before the concert, however, the group encounters mysterious dreams, thrusting Mark, Johnny, Taeyong, Jungwoo, and Doyoung in otherworldly scenarios,” 2Z Comics shares in a press statement. “This ultimately creates a reality-crossing mystery that the five members, alongside Taeil, Yuta, Jaehyun, and Haechan will unite to solve. As NCT 127 grapples with this enigma, they must overcome their fears in both the real world and this new, surreal dreamscape.
BJ Yang, CEO of Universal Music Group Korea, points to how world-building and concept-focused K-pop artists’ intellectual property is particularly adept for merchandising and creative opportunities beyond music. Adds Z2 Comics’ Chief Executive Officer Kevin Meek, with a shout-out to NCT fans, affectionately known as NCTzens: “I am thrilled to partner with NCT 127, SM Entertainment, and UMG to deliver the first K-pop–centered graphic novel of its kind. We’re beyond excited to bring NCTzens and K-pop fans around the globe a beautiful and thought-provoking piece of art that will be core to the NCT universe.”
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oh?
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