The daily show drew just shy of 500,000 concurrent live viewers Wednesday, an audience several times the size of that for ESPN or other cable TV networks on a typical weekday. During the NFL’s free agency period, the destiny of Rogers has been a major storyline as the 39-year-old kept the sports world and New York City in suspense for weeks about whether he would head to New York, stay with theor just retire.
Since last Friday, Rogers told McAfee, “my intention was to play for the New York Jets.” The only thing holding up a trade between the teams is “compensation,” he added, meaning what the Packers will receive in return for the four-time league MVP. Rogers coming to New York ranks nearly at the top of the all-time list of splashy sports arrivals in the city. Along with national media outlets, several dozen beat reporters track the Jets every day, compared with a much smaller coterie of Packers media in Green Bay. The Green Bay-Appleton, WI market is the 68th-largest in the U.S., according to Nielsen. Along with his gifts on the field, Rogers has a large contrarian streak, which will get a brighter spotlight in New York.
McAfee, a former NFL punter, has rocketed to sports media prominence in recent years. His freewheeling YouTube show regularly draws notable names and features the host in conversation with a coterie of pundits and fellow athletes in an uncensored forum, with viewers contributing to the YouTube comments section. The show’s traction has earned it more than 2.1 million subscribers and got McAfee a four-$120 million deal with sports betting company FanDuel .
In addition to delivering the words that victory-starved Jets fans have wanted to hear ever since Joe Namath left town after delivering the team’s lone Super Bowl win in 1969, Rogers as usual had plenty of opinions about the media. After emerging from a days-long “darkness retreat” last month, Rogers said he discovered that ESPN reporter Adam Schefter — one of the foremost scoop-meisters in the NFL establishment — had obtained his contact information and reached out for a Packers-Jets update.
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