Despite the burgeoning potential of the personalized beauty space, though, cultivating a loyal consumer base quickly proved trickier than expected.
“Trying to take over an entire skin care line is a bit ambitious, so I instead decided to focus on something specific that could easily be slotted into a skin care routine — something we can be known for,” said Hudgens. While Hudgens did not comment on sales expectations for Know Beauty’s relaunch, industry sources anticipate the brand could do more than $5 million in first-year retail sales via its Amazon and direct-to-consumer channels.
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