Are they for real? South Korean girl band offers glimpse into metaverse

SEOUL, South Korea – Less than two months ago, the first music video by South Korean girl quartet MAVE: went viral, racking up nearly 20 million views on YouTube and setting the stage for potential global success.

The group’s almost human-like avatars provide an early glimpse of how the metaverse is likely to evolve as South Korea’s entertainment and tech industries join hands in the fledgling technology. Kakao has said earlier that it has invested 12 billion won in Metaverse Entertainment, a subsidiary it formed with gaming firm Netmarble Corp to create MAVE:.MAVE: is an “ongoing” project to explore new business opportunities and find ways to work around technological challenges, said Chu Ji-yeon, who heads Metaverse Entertainment.The concept is not new in South Korea.

The group’s voices heard in the debut single “Pandora” and the choreography in the music video were created by human performers and processed by motion capture and real-time 3D rendering technologies.

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