Tim Cook has pushed for Apple to launch its Reality Pro mixed-reality headset as soon as possible, despite objections from the company’s powerful design team. The move raises questions over whether the device will be ready for prime time when it launches this summer.
The delays and subsequent push to launch this year reflect a split between Apple’s operations and design teams, according to the FT. In fact, the outlet claims divisions were apparent right from the start of the project in 2016, citing “multiple people familiar with Apple’s internal discussions.” However, that didn’t sit well with the design team, whose members wanted Apple to wait until the technology was mature enough to release a pair of augmented reality glasses. In the end, this idea was overruled by Tim Cook, who sided with chief operating officer Jeff Williams and the operations team.
In steaming ahead with the release date, the risks to Apple could be greater, especially if users feel the headset isn’t fully ready. Rumors have claimed it will be an expensive, high-end device, and the FT claims Apple is only expecting to sell around a million units of the Reality Pro in its first year.
Looks like users need to pick sides! Operations team or design team.
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