‘Flamin’ Hot’ Director Eva Longoria Brings Authenticity — and Avoids Controversy — at SXSW Premiere

Film Festival on March 11 — while deftly navigating the controversy surrounding the film’s subject without ever addressing it by name.executive Richard Montañez, played by Jesse Garcia , who has said that he was responsible for inventing the Flamin’ Hot Cheetos brand when he was working as a janitor for the company.

In the audience Q&A after the premiere, Longoria managed to address the Times story without ever doing so by name, emphasizing her interest in Montañez’s experience above all else.story. It’s an amazing story. It’s compelling. It’s inspiring. It’s complex. It was easy to honor that.” “I was so blown away by the adversity Richard faced and how he overcame it throughout his whole life,” she said. “It feels like he shouldn’t even be alive, much less successful. And I was like, ‘Oh my god, and he’s Mexican-American, like me!’ I was like, ‘IWhen they introduced the film before it screened, Longoria and producer DeVon Franklin said they strove to hire as many Latinos as possible behind the camera.

“When [Eva] came in to meet with me the first time, she had the script in a binder and every page was torn up,” Franklin said with a laugh. “‘This isn’t right! This isn’t right!'”

Yess, Exactly, spill the TRUTH, EvaLongoria !!.. Oscars Oscars2023 Latinas Latinos RepresentationMatters

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