. NBCU owns the People’s Choice brand and made an equity investment in Opry Entertainment Group last year.
“We’re excited to partner with the Grand Ole Opry to bring the year’s biggest celebration in country music to Nashville,” said Cassandra Tryon, senior vp live events at NBCUniversal Television & Streaming. “Country fans are passionate about their music, and there’s no better place to host this event than from country music’s biggest stage.”
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