‘The Black Beauty Effect’ Series Creator Andrea Lewis Gets Honest About Black Beauty

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Deena Campbell is the Beauty Director of Deena Campbell is the Beauty Director of Marie Claire where she oversees all beauty and health content on all platforms. Deena joined Marie Claire after a decade-long career as an editor in print and digital media. Before joining the brand, she managed editorial content for L’Oréal owned Makeup.com and Skincare.com. In 2015, she launched Essence.com’s hair channel where she received Time Inc.'s Henry R. Luce Award, shortly before joining Allure.com’s staff as Senior Beauty Editor. Along with her editorial positions, she also consulted on content and marketing strategies for beauty companies including DevaCurl and Dove, and has appeared at various speaking events and live television segments.

within the beauty industry hasn’t always been positive: Black women's features, style, and taste weren’t always validated or celebrated. But actress and filmmaker Andrea Lewis has big plans to shine a spotlight on the topic—with the hope that the industry will change for the good., a docuseries that captures the current evolution, revolution, and disruption taking place within the beauty industry.

Here, we sit down with Lewis to get an idea of how the film aims to send positive messages about Black identity, and how it serves as a reminder of the progress we've made in changing the culture of what beauty looks like globally. I think people are more ready than ever before to embrace and celebrate diversity, especially with beauty. We’re no longer interested in fitting into a box and we want to see stories that reflect that.

 

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