As Netflix’s ‘Next In Fashion’ Returns, Former ‘MasterChef’ Showrunner Robin Ashbrook Takes Old School Approach To Entertainment Formats

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The streamers, led by Netflix, moved into the non-scripted entertainment space in a serious way about five years. This coupled with the fact that the broadcast networks were still having disproport…

. Here, he tells Deadline about the shift from linear to streaming and what he is cooking up next., fronted by Gordon Ramsay, was a big hit when it launched in 2010. But ironically, Ashbrook, whose company also makes“At the start, I thought, I know how to make a gameshow. What is going to make this food show successful with Gordon at the heart of it? If you watch the grammar and bones of, I basically made that a game show because that’s all I know how to do, with food around it.

The show sashays in a similar fashion to other stylish design competition series, but, as with many of the hit formats, whether it’s“I’m not afraid of broad familiarity. Audiences don’t always need to find something they have never heard of before. There’s, they’re both terrific shows, in the same way that there were four singing shows, but ours has a slightly different lens, and there’s room for all of them,” he said.

The Old School is now looking to build on its fashion and cooking credentials – it has a couple of other food shows in the works including one involving takeout – in other areas of entertainment. Ashbrook says they are working on new gameshow ideas as well as an adventure series. “That looks like a competition series that isn’t necessarily on a stage. Just look at locations, there is a reason that it’s season 556 ofBut focus is also important; don’t expect The Old School to move into true-crime, docu-soaps or podcasting. “Focus, for us, is a word to embrace rather than be embarrassed about. If you’re a truly independent company like we are, we can’t afford the distractions.

There’s more and more unscripted shows being made out of big-ticket intellectual property, from HBO Max’s

 

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