Marcus Corporation CEO Greg Marcus says he’s encouraged by the recent diversity and consistency of theatrical films and is “not ready to throw in the towel yet” on the notion of box office returning to pre-pandemic levels.
Marcus reported mixed earnings for the quarter, in part due to a downturn in wide-release films compared with 2021, with attendance dropping 24%. Revenue compared with the prior-year quarter slumped 4% to $162.
It was struggling before the pandemic. Generational shift is too big to survive. Gen Z isn't interested in theaters. Millennials are indifferent.
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