Exclusive data from YouGov’s 2022 Global Film & TV Report shared with VIP+ reveals which streaming services saw the biggest increases in popularity throughout 2022.
But most fascinating is the leap in popularity seen for Paramount+, which was much larger than any of its rivals. But it was “Yellowstone” prequel series “1883,” which began streaming on Paramount+ in December 2021, that achieved a higher appetite score in the U.S. than any other item on the streamer in 2022 and contributed to its 37% year-over-year leap in popularity.
HBO Max and Prime Video also saw decent popularity growth in 2022. “House of the Dragon” proved exceptionally popular for WBD’s streamer, with YouGov ranking it among the top five new series globally and as the most pirated show overall. Meanwhile, Prime Video saw its popularity rise from exclusive broadcasts and strong debuts for its “Lord of the Rings” and “Reacher” original series.
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Source: wwd - 🏆 24. / 68 Read more »