For years, as the largest maker of OLED TVs, LG has had a great story to tell about OLED’s many advantages. Things like black levels, contrast, and overall picture quality.
Related To be clear, LG Display was the one delivering the message. But it wasn’t basing the accusation on its own research. Instead, it used a set of long-term test results from rtings.com, a review site known for its in-depth, measurements-based product evaluations. LG Display explained that the reason its panels fared better is thanks to its use of white subpixels. The deeper meaning of this explanation was lost on no one. Samsung has made LG’s white subpixel a prime target in its promotion of QD-OLED panels, claiming that the white subpixel reduces color accuracy by washing out the adjacent subpixels.
The truth — whether LG wants to admit it or not — is that all OLED TVs can suffer the same fate as the S95B and A95K if you push them long enough and hard enough. Burn-in happens when some OLED pixels age at a faster rate than their neighboring pixels, which can happen when a logo or other graphic stays on-screen for a long time while the rest of the screen continues to show an ever-changing set of colors and brightness. LG’s use of a white subpixel doesn’t change that fact.
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