Fashion courts K-Pop and its fans at Milan catwalk shows

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Milan’s catwalks may be the epicenter of global fashion this week, but it’s Seoul and K-Pop fans who are front and center in the battle for new luxury customers. | AFP

She held up a sign reading “Somi I’m so Dumb Dumb for you,” a reference to the singer’s 2021 single.

Fan Giulia, 20, was crushed behind a barrier outside the show, holding up her handmade sign with photos of her idol and an “I love you” written underneath. Jimin, a member of the best-selling K-pop boy band BTS, became Dior’s latest global brand ambassador in January, while Valentino announced its collaboration with Suga — another member of the band that is on a temporary hiatus — who plans a solo tour this spring.

A show planned for last November — which would have been the South Korean debut for Gucci’s former creative director Alessandro Michele — was canceled following the Halloween stampede in the city center that killed more than 150 people.

 

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