BTS’ J-Hope is Louis Vuitton’s latest house ambassador: ‘He brings his unique charm to the brand’

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The K-pop star sparked rumours he was working with the luxury fashion house when he appeared at its menswear show for Paris Men’s Fashion Week in January.

BTS’ J-Hope is Louis Vuitton’s latest house ambassador. The K-pop sensation, 29, sparked rumours he was working with the brand when he appeared at the French house’s menswear show for Paris Men’s Fashion Week in January, after working with Louis Vuitton alongside the rest of his BTS bandmates as a group.

It added in a statement about the partnership with the singer and dancer, whose real name is Jung Ho-seok: “He is beloved by fans across the world for his upbeat energy, precise choreography and creative musical direction. With the group on a break, its members have been signing solo deals with fashion houses as they focus on their individual projects, while preparing to complete their mandatory military service.

J-Hope joins a roster of brand ambassadors at Vuitton that also includes Jackson Wang, Bradley Cooper and Tahar Rahim, while his bandmate Jimin recently signed with Dior, and Suga is brand ambassador for Valentino.

 

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