The movie, itself, is like a meme sprung to life — a kind of spiritual heir to “Snakes on a Plane” crossed with a Paddington Bear fever dream. Everything about it is propelled by a tongue-in-cheek sense of humor and can-you-believe-this-is-a-real-movie wink. “I’m the bear who ate cocaine,” reads one of the film's official tweets. “This is my story.”
Miller and Lord have in recent years shepherded some of the most vibrant and irreverent films to the screen, including “The Lego Movie,”“Spider-Man: Into the Spider-Verse” and “The Mitchells vs the Machines.” They like to take apart old conventions and give them an absurdist, post-modern spin. “What’s funny is that we thought it would be difficult because of the subject matter. But surprisingly, they were excited right from the jump and didn’t shy away from the movie, its tone or even its title,” says Miller. “We thought at some point, someone was going to say, ‘Well you can’t call it ‘Cocaine Bear.’ You have to call it ‘A Walk in the Woods.’"
Though the title meant “Cocaine Bear” would be limited from some advertising platforms, the filmmakers describe the studio as interested in leaning into what made the film distinct from the all the options viewers are inundated with. Nothing, it turned out, could cut through all the noise like “Cocaine Bear.”
The bear, named Cokie, was a CGI concoction created by Weta FX with Allen Henry, a stunt man and student of Andy Serkis, performing motion capture. He wore all black and walked on all fours with prosthetic arms. The rest of the cast includes Keri Russell, Margo Martindale, Alden Ehrenreich, O'Shea Jackson and Ray Liotta. It's one of Liotta's final performances before his death last May, and one that connects back to his similarly cocaine-laced performance in “Goodfellas.
“It could win best picture and it’s the zaniest idea out there,” Lord says. “For the scale of that movie, it’s a huge hit. What we’re after is demonstrating that these movies can be original and fun and surprising and they can be hits.”
It’s based on actual events, it’s not a “true story”. The real bear died almost instantly.
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