is, yes, an incredible intellectual piece of journalism on your coffee table every week, but it is also in the form of a short film, it’s also in the form of a movie, and we’re leading with that brand and it’s a brand that I think buyers in the marketplace really respond to because it’s tried and true, access to great IP, 100 years old, global in nature. These are brands that people know through and through around the world so, it’s another competitive advantage.
In addition, these are not films that we, like we physically produced ourselves. It’s the economics are a little bit different than what you should look at when you’re looking at our YouTube channel, for example, or when you go to Vogue.com and see the volume of video content that we’re investing in behind those brands. These are shorts that we have either seen completed or in the process of completion that we’ve identified and therefore acquired.
. It experienced an extremely difficult period when its test kitchen videos were scrutinized in terms of pay equity and diversity and there has been a top-to-bottom reset there. What is the state of things now?. In 2022, our views are up 15% year over year. One of the ways we also measure the health of where we are is on our YouTube channel is how many people are subscribing to the channel, gained over 23,000 subscribers this year, we’re up 275% compared to the year before.
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