Meet the Superusers Behind IMDb, the Internet’s Favorite Movie Site

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It was only a matter of time. Automation is threatening the power and contributions of IMDb superusers.

Ulf Kjell Gür digs through film archives in Scandinavia and Germany in search of forgotten filmmakers who haven’t been documented online. If he’s trying to cover a filmmaker’s whole career, he says he will “even trouble their friends and enemies, try to get to know something about these people, because they mean something to me.

Even if they’re not scouring Stockholm’s Royal Library or hauling pressbooks across Texas, most of IMDb’s supercontributors are pouring hours of work into the site. Writing a cogent biography of an actor or filmmaker can be both an extensive research project and an exercise in restraint; producing a clear recap of a show or movie is a core job responsibility of today’s magazine culture writers.

While Ines Pape’s methods aren’t known, last year’s number one contributor told me how he made it to the top. Simon Lyngar began adding to IMDb after he visited the site to rate Norwegian titles, only to find that no page for them existed. As a programming student, he quickly recognized that he could automate contributions to the submission form, saving himself one kind of labor while creating a new venue for testing his skills.

 

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