Celebrity endorsement makes people more likely to believe conspiracy theories, like Covid misinformation | Business Insider

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Celebrities from Richard Belzer to Mark Ruffalo are known for endorsing conspiracy theories.

published a study in 2017 that found that parasocial relationships, in which fans have a false sense of familiarity with media personalities they don't know in real life, make followers more likely to trust the influencers and their brands, and more likely to purchase items celebrities have for sale.

In addition to making their way into health care choices, celebrities toting conspiracy theories may also influence the way people participate in politics. One study by

 

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