Kansas City Chiefs quarterback Patrick Mahomes holds the Vince Lombardi Trophy while talking to Terry Bradshaw after the NFL Super Bowl 57 football game against the Philadelphia Eagles, Sunday, Feb. 12, 2023, in Glendale, Ariz. The Kansas City Chiefs defeated the Philadelphia Eagles 38-35.
Fox said the audience estimate includes the broadcasts on Fox and Fox Deportes as well as streaming on Fox and the NFL's digital sites. The figures are via Nielsen's Fast National data and Adobe Analytics. According to Adobe Analytics, this year's digital feed averaged a Super Bowl-record 7 million streams, an 18% increase over last year and more than double Fox's last Super Bowl in 2020 .
The Spanish-language number is down from last year's record of 1.9 million on Telemundo, which unlike Fox Deportes has broadcast affiliates in 90 markets.Final Nielsen data will be available on Tuesday, including the English-language television-only figures. After Super Bowls averaged over 100 million viewers from 2010-18, four of the five games before this year had fallen short of that number because of cord-cutting. That included 95.
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