And so, they scheme. While the surprise album may have started as a way for artists to drum up publicity in an era when physical release dates no longer mean much, they’ve also turned every fan into a mini-detective. The Navy clamors for any sign from Rihanna that new music is on the way.’s Beyhive will alert the internet the second she’s so much as changed her Instagram profile pic.
This is perhaps why so many seemedA few weeks ago I saw Carly Rae Jepsen play Radio City Music Hall. During her set, she reminded the crowd that her new album,, was coming out October 21, a date that “should be easy to remember because it’s the same day Taylor Swift is putting out her album,” she said, tossing her jacket on the ground in fake frustration. Jepsen’s release had gone the traditional route; she announced the album in early August, on Instagram, and spent weeks promoting it.
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