Super Bowl ads go lighter, starrier (Serena! Joni!) and boozier as the pandemic fades

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Even Jesus got the light treatment, and godlike celebrities clowned and shilled, during the real action of Super Bowl LVII — the ads, of course.

Many speculated that singer Rihanna might be pregnant again after her halftime performance at the 2023 Super Bowl. They were right, in 2021, before America had convinced itself that the COVID-19 pandemic was over, the mood was a little more serious, invested in the idea that a highly rated sports event was a place where a divided country could put aside its differences.

Now, with salutes to front-line workers a thing of the past and illusions of national unity in the face of a common crisis gone with the wind, we are united instead by beer, as per a “six degrees of Budweiser” ad, narrated, of course, by Kevin Bacon; by the fact that anyone, from a surgeon to a bowler toto, yes, a fetus can get their hand stuck in a can of Pringles; and, according to Maya Rudolph in an M&M’s teaser, by our love for Maya Rudolph.

 

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