How the Smell of Male Strippers and a Rowdy Test Screening Sent ‘Magic Mike’s Last Dance’ to Movie Theaters Before Streaming

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The “Magic Mike” franchise is, at the center of its Red Bull-pumping heart, about hustling. Hustling for cash, for love, for good times, for protein powder at wholesale. Over 11 years, Channing Tat…

The “Magic Mike” franchise is, at the center of its Red Bull-pumping heart, about hustling.Channing Tatum

The ah-ha moment for Soderbergh came during “Magic Mike Live!” when one of the dancers singled him out for a one-on-one in the theater. After screening a first cut, Warner Bros. began conversations about a limited theatrical release to hype Mike’s return, Soderbergh said. The talks were followed by a test screening outside of Los Angeles in Orange County, he said, and the audience response led the studio to double down on its commitment.

 

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