Revenue from the singer’s Ivy Park brand fell more than 50% last year, documents show Singer Beyoncé performing last month in Dubai, where she unveiled the next release of her Ivy Park brand merchandise.
Beyoncé fansYeezes effect
Overpriced stuff, you can get adidas at tjmaxx
The article doesn't mention how much she was paid for her role in the debacle. Maybe, just maybe, the upfront fee should be much smaller, with the rest contingent upon the brands performance?
I'm more concerned about the price of eggs and oil than a flashy outfit. Also, I have a hard time associating Beyonce with Adidas.🤣
She no Ye
This is FALSE. She only did 2 limited drops last year and Adidas never made these ridiculous sales projections.
Too woke for America this decade.
Beyonce & ADIDAS This is where the cultural appropriation mob reduces the market. Before if you liked a look you could wear it. Now checking boxes first is mandatory. tt:julie_kelly2 maggieNYT
You mean this raunchy singer isn't selling clothing which Moms and Dads have to pay for. Surprise.
🤣🤣🤣🤣🤣🤣
Kanye was their only hope
I’ve never seen her lines anywhere I shopped. I only see it in adds
Because people don't think of addidas when they think of beyonce, they think some high end fancy schmancy vlothing line. I can't see beyonce in addidas
Is the clothing line as bad as her last album?
Oh well....
Because almost no one cares about what she wears
You mean Adldas the German Company?
WEAK Sales of BEYONCE 'Ivy Park' with Adidas was zipped for some time, prob FEAR of🐝🐝 50cent lovelyti YolandaHadid FunkyDineva UnofficialJaye LilKim 1antondaniels
when will she and JZ stop bleeding the poor, we did love them, but their interest is not ours anymore
Figures!
Well they don’t have them on website like before
Had no idea she had one...
Ye can’t be replaced.
Sounds like Beyoncé is a failure. At least as a clothing designer
She’s not an athlete! Go figure! Even a 1st grader would have figure it out. Next time use an athlete to advertise.
Beyonce is so 2008.
Lol. They didn’t think through the whole “non-athlete” thing, did they?
She's not as popular as they (the pop industrialists) would like you to think she is
Go WOKE and go
Honestly Bey shouldn't be selling sweats. I can't even picture her in sweats in real life. She needs a glam line. Makeup, lingerie, dresses, high heels. Not sweats and sneakers. She isn't a sweats and sneakers kinda gal.
Because they don't produce everyday wearable clothes like savagexfenty, you gotta be going to a literal photoshoot to wear ivy Park js
She should redo the first collection so that we complete our sets 😂
I would bet money Fenty completely ate up their market share
Well they Adidas doesn’t even make the shit available year round
Purchase lots of Adidas brand items. Have never seen their collaboration with Beyonce.
I don’t see why Beyoncé fans would buy something that Beyoncé herself doesn’t wear outside of press images
msyonceslay HELP
Bring back Kanye
Niggas should go beg Kanye to come back
This is the person with more influence than Messi & Ronaldo?😂
what’s crazy is when I saw her post about this new collection I said to myself “the girls don’t get hype about the collections anymore . I didn’t even know this one was coming”
It begins
She thinks she's Kanye
Those shoes were really weak tho
im not surprised considering the clothing was a two pack of ass. nobody was looking to Beyoncé for a fashion line.
Didn't their House of Dereon close because of the same reason?
Yawn
Adidas totally fumbled it with those limited drops. Apparently our money wasn't good enough for them to produce more. Yhey just don't care!
Y’all shoulda picked Rihanna
Cant sell movies, cant sell clothes, stadium tickets are CHEAP. Idk
_chiseche_ somone 😂😂
I feel like it’s because they don’t restock or make it as accessible, every drop is basically exclusive & first come, first serve when it should really be in every store.
She should pay them back
Not everyone is Rihanna, just saying 🤷🏽♀️
She need to work on her perfume line.
SizweDhlomo Use the amount you can afford join now and get profit from Bitcoin investment through Brandonkaren11 Bitcoin mining investment platform , i love you for helping me
Bring back the maroon/orange drop!
Re-release the items. People want to buy but can't scramble every single time. Leave the items in store for a year 🤷🏾
iamivypark
You can sell stadium tickets but can’t sell drip 😭
Better call Yeezy
Bring back Yeezy...
I have never seen anyone wearing it. Only the hype about the boxes I guess.
they need a designer not a celeb
Because it’s expensive . 👁👄👁 . she don’t promote her clothes the same way Ye did
I thought that gap was due to Ye…is that an additional $200m. they might be trying to shift blame to other celebrity
The clothes are so dope but honestly they are so expensive for me
She thinks she's Riri
Where is this clothing line even sold?
She need to redrop her first line. Why is it limited ? I want that orange Ivy park
But ivy sells out in days in my country
they can’t replace ye i fear
TAshmiracleshow u been said this!
She's Beyonce but she's no Rihanna
She sending everything out for free so it’s talked about lmao she don’t care if it’s being purchased
🤡🤡🤡🤡
Good, I liked her way back when. When she wasn’t obsessed with herself.
Hahahahahahahaha
Not everybody is Kanye.
Well
Hire me Beyonce
RIHANNA PRESS CONFERENCE TOMORROW
She’s always struggled when it comes to merch. I don’t think people see her as a fashion icon
kanye could never.
Prices are too high. From drop 1 to the latest, the sweats prices increased and the quality decreased. And they got rid of nite joggers and added ugly shoes.
Her stuff always sold out though….
Hire me for the designs adidas Beyonce WeAreIvyPark
Price point is high and no access for bigger bodies.
Aren't they pedophiles?
she thought she could replace YE 😭😭😭
😹😹😹
Ah ah
siyasandas 👁
She ain't known for her fashion anyways 🥴 so not surprise it flopped
I genuinely didn't even know she had an Adidas line
Recall Mr West and apologise to the man
They going to regret cutting ties with Ye
Many had said they are often sold out. Which means people don't buy. It's nice to say you sold out but not restocking is a loss
She is in the World/life style to far. Only by the grace of GOD would she ever be able to see/care about anything. Like where her wealth comes from.
Let me explain this, as I've worked in the NYC apparel industry for some years. Beyonce and Adidas have a licensed deal; they can use her image and celebrity to create product with their facilities. Adidas is an athletic MANUFACTURER, they make things for a living -
We’re in a recession, like hello? Most brands are seeing a slump. They’re only saying this now because Beyoncé’s name is trending.
Adidas needs to do a better job of marketing her clothing line. It's on them because she's the most awarded singer in the history of the world and apparently so popular and well-loved by many. Women who are fans of B need to get with the program and support her clothing line too.
Her only field is tours otherwise she is flopppp
Adidas needs to ask ASAP Rocky for a collab asap, or doja cat. Give them full creative control. They might be able to save themselves
of course, they wanna sell regular clothing for luxury prices
because that shit is ugly! there has been not one clothing brand that beyonce has released that has been good. 😕 she’s just not a fashion girl and that’s okay.
as somebody who has gotten items from almost every drop, this is not surprising. their is little to no marketing/promo and all of the pieces are the same just in different colors and patterns. they only do “exclusive drops” and need to have items being sold YEAR ROUND.
This is interesting when all the clothes are sold out online after launch. So is somebody lying about sales adidas
Understandable. Her clothing line is ugly.
RIHANNA PRESS CONFERENCE TOMORROW
YE I LOVE YOU COME BACK PLEASE 😭❤️
Clothes and fashion just arent her thing. That's it, that's all. House of Dereon=Ivy Park🤷🏾♀️
There can only be one
bring Kanye back on
Where have all the strong+independent+powerful and super-educated Liberal women (and gay men) gone?!? Open those wallets and support Beyonce! For Black History Month and BLM and stuff!
No surprise.
I honestly don’t why they gave her a deal smh
beyisover
RIHANNA PRESS CONFERENCE TOMORROW
If she’s just relying on social to get the message out then that’s half the battle.
LOLLLLL
I mean, they had us watch as all the celebs the clothing for free 🤷🏾♀️
Beyoncé is influential enough not to be working with these corporations Ivy Park should be it’s own thing
It would help if we could find Ivy Park. It’s never in the stores. 🤷🏾♂️
but the bihives are always in rihanna ass
You cancel Ye. We cancel you.
I blame the poor marketing and promotion. Give her the Yeezy team
shouldnt have let go of yeezy yeezy yeezy. but Ye’s got what he wanted
NO YE NO PAY DAY 🐐🐐🐐
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We knew that when we went to outlet’s
Damn. Her little fan base failed her it seems😬
she should’ve gotten an in-n-out collab instead, it would sell out within seconds knowing her fanbase.
RIHANNA PRESS CONFERENCE
😂😂😂
Meanwhile Rihanna adding big numbers for PUMA and her brands LVMH included
😹😹 they thought they could use mother to outdo Ye 😹😹 LEWZERS
Adidas should apologize to Kanye asap and collaborate
In statistics, we call this a 'lurking variable', something affecting the outcome without being stated. In this case, its because Adidas dropped kanyewest and lost a large percentage of sales. Its not that Beyonce isn't popular, its that Ye is.
We all knew this? But I'm glad it out.
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The illuminate work hard but old white men( who control music) work harder
“Beyonce has no appeal” Announced the tour with an instagram post, 15M in US trying to get tickets the second day
😂😂😂😂
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No one wears this shit
Me with this paywall
$500M from 40 stadium shows, she’ll be fine
She got “compensated $20M each year”, kinda win for her. There’re like 2 drops each year, and she barely promoted (like one instagram post each time at most)
I've seen the ads on insta BUT IVE NEVER SEEN ANYONE WEARING IT. EVER
This is so bad
Oh Well
MilagroGramz__
Why does that fanbase keep up with Bey like she's their main fav 😭🤚🏽🤭
She never sang a good song, but she has nice underwear.
No body get sad when rich people get poor
Beyonce is not as big as she's made out to be.
Did Adidas even advertise this line? Never heard of it. Seems they missed a major opportunity. Having worked in product development including launch plans, I can say even great products can fail without proper launch orchestration.
These outfits are cut a bit too tight for my figure.
People worldwide are getting exhausted with this political/racial game showing up in everything. You get what you sow. Beyoncé was just caught in the middle of it
I know I'm not the target market but had no idea she had a clothing line.
Her appeal is to a small portion of the population.
Despite the photoshop job...