Cineplex CEO says company is open to ‘experiments’ with cheaper tickets - National | Globalnews.ca

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The company reported a profit of $10.2 million to end the calendar year, compared with a loss of $21.8 million in late 2021. The results were equivalent to 16 cents per diluted share or 34 cents per diluted share a year earlier.The “Avatar” sequel and “Black Panther: Wakanda Forever” were bright spots in the period, which faced a drought of new movies and moviegoers.That void showed in the attendance numbers which dropped to 9.2 million customers from 10.

In the case of “80 For Brady,” which opened on Feb. 3, he says the film’s distributor Paramount Pictures asked Cineplex to sell tickets at Tuesday prices for any day of the week — a 40 per cent discount. Already discounted senior tickets were reduced by a lesser amount of roughly 13 per cent.

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Cineplex lowers ticket prices for '80 For Brady' but CEO says it's an 'experiment'TORONTO — The head of Cineplex Inc. says he's open to more experiments with ticket prices after charging less to see '80 For Brady' at its movie theatres proved a success on the opening weekend. Chief executive Ellis Jacob told The Canadian Press it might make sense to lower the cost of movie tickets in some instances, but it would depend on the Hollywood title. In the case of '80 For Brady,' which opened on Feb. 3, he says the film's distributor Paramount Pictures asked Cineplex to discount the
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