AMC Theaters, the nation's largest movie theater chain, on Monday unveiled a new pricing scheme in which seat location determines how much your movie ticket costs. Seats in the middle of the auditorium will cost a dollar or two more, while seats in the front row will be slightly cheaper.
AMC said the pricing plan, dubbed “Sightline,” has already been rolled out in some locations and, by the end of the year, will be in place at all domestic AMC theaters during showings after 4 p.m. Seats classified as “standard sightline” will be at the regular price. If you want to pay less for the “value sightline” seats, you have to be a member of the chain's subscription service, AMC Stubs.
As movie theaters have attempted to recover from the pandemic, exhibitors have increasingly looked at more variable pricing methods. That's included charging more for sought-after movies like “The Batman” in their first week of release.
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AMC will start charging more for better movie theater seats | CNN BusinessAMC Theaters is changing the way it charges for seats. More reason not to go 123 movies doesn’t charge for seats btw Didn't Cheena dumped its stake as the largest shareholder and then profited on the ride to the bottom.... 🤔
Source: CNN - 🏆 4. / 95 Read more »
AMC to Charge More for Better Movie Theater SeatsThe theater chain’s move comes as its box-office performance remains below its prepandemic pace. Yes, make movie going as grubby and annoying as air travel, that'll bring back the glamor Why would ANYONE want to attend a movie? Everything streams, can have your own snacks, pause for rest room breaks, no crying children, no mass shooters, no inflated pricing schemes. Put the liquid butter dispensers behind a paywall and the theaters’ cash flow will 10x overnight
Source: WSJ - 🏆 98. / 63 Read more »
AMC Theaters will start charging more for better movie theater seatsPrices of a ticket at AMC Theaters will be based on seat location, meaning seats in the front will be cheaper while more desirable seats in the middle will cost more. I guess the theater industry is finally jumping the shark. It's over for them. Bye bye theater, hello fire stick Haven’t been to a movie theater in 3-4 years. This sure won’t bring me back.
Source: abc7newsbayarea - 🏆 529. / 51 Read more »
AMC Theaters will start charging more for better movie theater seatsPrices of a ticket at AMC Theaters will be based on seat location, meaning seats in the front will be cheaper while more desirable seats in the middle will cost more. It’s about time. I never understood why I paid the same sitting in the front row getting a neck knot versus sitting comfortably in the middle of the theater. Not worth then But membership you can pick any seats
Source: ABC7 - 🏆 67. / 68 Read more »
AMC is about to make paying for theater seats more like booking an airline ticketAMC’s introducing a new tiered pricing structure. Enjoy bankruptcy proceedings boys and girls. Allah please let them go out of business quickly Another nail in the coffin of a outdated company
Source: verge - 🏆 94. / 67 Read more »