“So we have an important stake in this area, but we also have an important stake in not just leading in being able to generate things, but also in dealing with information quality,” said Zoubin Ghahramani, vice president of research at Google, in a November interview with The Associated Press.
As a literary assistant, neither ChatGPT nor Google's creative writing version comes close to what a human can do, Sloan said. When it first announced its LaMDA model in 2021, Google emphasized its versatility but also raised the risks of harmful misuse and the possibility it could mimic and amplify biased, hateful or misleading information.
While ChatGPT and its competitors might never produce acclaimed works of literature, the expectation is they will soon begin to transform other professional tasks — from helping to debug computer code to composing marketing pitches and speeding up the production of a slide presentation. Microsoft also has a search engine — Bing — but ChatGPT's answers are too inaccurate and outdated, and the cost to run its queries too expensive, for the technology to pose a serious risk to Google's dominant search business, Thillien said.
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