If there’s one thing beloved by folks on the internet, it’s getting something for free. Free news. Free music. Free porn. Free status updates. Free photos. And, yes, free movies.
The idea of account sharing in and of itself isn’t necessarily a bad thing. It makes sense in a lot of ways, and the tacit approval helped make Netflix the global leader in video-on-demand streaming that it is today. There are plenty of edge cases that make sense — and “families” and “households” have many definitions, after all. It could be a child with parents who live separately. Or a kid just going off to college. Or an adult who lives part-time one place, and part-time another.
Netflix needs to clarify exactly how it plans to address those 100 million-plus “households” that are using the service but not paying for it.
But Netflix also needs to be prepared for the blowback. This is a pretty big Band-Aid that’s being pulled off painfully slowly for a remarkably large number of “households.” We keep using that word in quotation marks because, again, we don’t yet know Netflix’s definition.
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